Mahindra & Mahindra Ltd.

, India's leading SUV manufacturer, proudly presents the Thar ROXX – 'THE' SUV, a category disruptor set to break norms and redefine the SUV landscape in the country.

With a starting price of ₹12.

99 Lakh, the Thar ROXX embodies Mahindra's boldness and unconventional spirit.

Designed and engineered to turn heads, it delivers a refined drive and powerful yet safe performance.

The Thar ROXX conquers all terrains while offering an array of luxurious features.

Built on Mahindra’s All-New M_GLYDE platform, the Thar ROXX delivers an exceptionally smooth ride with crisp handling and class-leading dynamics.

It effortlessly blends Thar’s outdoor DNA with modern sophistication, offering a premium SUV experience that caters to those who demand the finest in every aspect of their lives.

The Thar ROXX has been rigorously tested in extreme conditions across diverse terrains and altitudes, including the scorching sand dunes of the Thar desert at +50°C, the high altitudes of Umling La, tricky muddy surfaces in Coorg, and the freezing cold of -20°C in Kaza.

This extensive testing guarantees that the Thar ROXX is a robust and reliable choice for the Global Indian – people who are Indian at heart but have a global mindset.

Bookings for the Thar ROXX will open online and at Mahindra dealerships from October 3, 2024, and test drives will start from September 14, 2024.

Deliveries will commence this Dussehra, ensuring customers can enjoy their new Mahindra SUV as soon as possible.

Designed at the Mahindra India Design Studio (MIDS) in Mumbai, engineered at the Mahindra Research Valley (MRV) near Chennai, and developed and tested at the Mahindra SUV Proving Track (MSPT), the Thar ROXX is built at Mahindra's advanced facility in Nashik.

This SUV embodies the expertise and innovation of Mahindra’s global design and engineering teams.

The Thar ROXX’s majestic on-road presence draws inspiration from the great outdoors to create a vehicle that truly impresses.

Marrying on-road elegance with exceptional off-road prowess, the Thar ROXX is engineered for a refined drive across terrains.

Seamlessly blending luxury with advanced technology, the Thar ROXX offers a premium driving experience.

Founded in 1945, the Mahindra Group is one of the largest and most admired multinational federations of companies with 260,000 employees in over 100 countries.

It enjoys a leadership position in farm equipment, utility SUVs, information technology, and financial services in India and is the world’s largest tractor company by volume.

It has a strong presence in renewable energy, agriculture, logistics, hospitality, and real estate.

The Mahindra Group has a clear focus on leading ESG globally, enabling rural prosperity, and enhancing urban living, with a goal to drive positive change in the lives of communities and stakeholders to enable them to Rise.