Activists warn that recurring blackface controversies threaten Singapore’s multicultural fabric, calling for accountability and education.

The latest incident involved JDM Automobile Carros Centre, which came under fire after posting a video featuring a salesman with dark face paint promoting a Toyota Noah Hybrid.

The now-deleted two-minute clip included images of African people accompanied by a laugh track, stirring outrage online.

Screenshots shared on Reddit drew accusations of racism from users.

“Even if this is meant to be for humour, I didn’t find it funny,” wrote one user.

“You can create funny content without having to paint a blackface,” another remarked.

It follows an earlier incident in which a student from the prestigious Raffles Institution dressed as a dark-skinned delivery rider on Racial Harmony Day – observed each year in the city-state on July 21 – leading the school to discipline and counsel those involved.