Tamehana Moses is the owner of Bait Cannons NZ, where he serves as the factory manager, director of sales, and head of inventory.

The background sounds of waves caressing the coastline are relentless, with seagulls and oystercatchers calling out if you get close enough.

On long weekends, you might hear the distant voice of another beach-goer enjoying the sparsely populated stretch of coastline.

Fishing with bait cannons involves compressed air jammed behind metal that bursts skyward, sending hooks and dead fish into the abyss.

Tamehana Moses is the one-person team behind Bait Cannons NZ, managing the factory, sales, and inventory.

The Surf Smasher is his smaller, more mobile cannon, perfect for those looking for something they can pack in a campervan and carry long distances.

Holding it makes you feel like the star of a 90s action film, with a series of white pipes and levers that work with your surfcasting setup.

Then there's the Big Bertha, a 1.

7m long cannon that is a bit intimidating at first glance.

Its folding metal stand and large size evoke wartime mortars, but this accessory can bait more than 300m into the ocean using nothing but air and elbow grease.

You feed the custom sinker in, top it off with two hooks and some well-secured bait, and then comes the fun part—cranking the lever and sending your bait through the air is truly exhilarating.

Fishing has been all about the catch for too long, but this makes the release just as fun.

While some men might take up fishing to get away from the family, Moses did it to provide for his family.

After trying for 23 years to have a baby, he and his wife were blessed with a child a few years ago.

He decided to be a stay-at-home dad but still wanted to find a job that allowed him to put food on the table.

It's hard to believe that his tiny shed in Te Teko is where his cannons begin their life before being shipped around the country.

Fishing and catching good fish at his age and by himself enables him to keep doing what he loves.

When the tides are right, you'll find him parked at Waiotahi Beach in Ōpōtiki with his cannon as his only companion.

His feet are dry, and his stories of captured kingfish are ready for anyone who will listen.

Three whoppers in one summer, if his fishy tales are to be believed.

Yet he's never alone for long, as people seem to gravitate to him for a yarn—possibly because he's armed with a cannon declaring war on the coastline.

Moses admits it's been hard to promote his small enterprise, especially in a field where other high-tech options are available.

Drones can't be flown in certain areas, and they cost around five grand.

With bait cannons, it just sits on the beach next to you, and you're only sending out a $6 sinker.

The business has helped him become the salesman he is now.

Before bait cannons, he bounced around jobs in the Bay of Plenty, finding what he could but always opting to stay out of the limelight.

But you have to be out there, in front of everybody.

He was nervous at first, but once he got through it, he realized he could do it.

Now, he's happy to traverse the country selling his cannons and talking to fellow fishermen about their benefits.

His sales pitch is impressive, as is his favorite tagline, 'Put a blast in your cast,' which is a surefire way to reel people in.