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The Sydney Swans are thrilled to announce that Volkswagen has extended its partnership with the club for another five years.
Volkswagen, one of the most recognizable automobile brands in the world, first partnered with the Sydney Swans in 2011.
Both organizations are committed to creating innovative and memorable game-day experiences.
The automotive manufacturer is a Major Partner of the Sydney Swans men's and women's teams, and a Premier Partner of the QBE Sydney Swans Academy.
The iconic 'VW' logo is seen on AFL, AFLW, and Academy player shorts and on the coaches' matchday attire.
Volkswagen has a significant presence on Swans' match-days, enhancing the fan experience over the years.
In 2024, fans will experience a range of activations, including on Driver Ave, at the back of Bay 13, and one lucky fan each game can win $500 with the Swans VW Clappers.
Volkswagen celebrates its 70th birthday in Australia in 2024, while the Sydney Swans celebrate 150 years, demonstrating that this relationship is more than just a sponsorship; it's a partnership rooted in shared values and mutual respect.
'Volkswagen is one of the most iconic brands in the world and has been a great supporter of our club for many years, so we are thrilled to extend our partnership into the future,' Harley said.
'Matchdays are about the experience of our members and fans, and Volkswagen has played a huge part in creating a fun and exciting atmosphere at the SCG.
We look forward to working alongside Volkswagen for another five years.
' Director of Volkswagen Passenger Vehicles, Michal Szaniecki, says, 'We are extremely proud to announce the extension of our partnership with the Sydney Swans.
From its successes at the elite levels of this most Australian game to its engagement in its grassroots, we look forward to continuing supporting both male and female representations of the Swans on and off the field, strengthening our commitment to the community.
' Volkswagen's partnership with the Sydney Swans has injected $240,000 into grassroots clubs over the years through the 'Footy Assist' program, with the initiative set to help more local clubs in 2024.
Meanwhile, the Sydney Swans and Volkswagen have rewarded members by giving away two cars each year of the partnership.
By extending this successful partnership, Volkswagen and the Sydney Swans are set to continue making a positive impact on the field and in the community for many years to come.
Bring the thunder to the SCG this Friday night as we prepare to host Port Adelaide with a spot in the premiership decider on the line.
As we prepare for tonight's clash with Collingwood at the SCG, we take a look at our Round 22 opposition.
Bring the thunder to the SCG this Friday night as we prepare to host Port Adelaide with a spot in the premiership decider on the line.
The Sydney Swans acknowledge the Traditional Owners of Country across all the lands on which we operate and play our great game.
Elders are the knowledge keepers of our culture, stories, dance, and songlines, and we respectfully acknowledge and pay our respects to the elders past, present, and emerging.